iNet Media
Digital Marketing through the Lens of Innovation

iNet Media, a full-service digital marketing agency, is driven by a mission to bring about a paradigm shift in the way businesses market themselves and interact with their customers. Serving clients with a wealth of valuable digital marketing specialists, it prides itself on offering tailored solutions with measurable outcomes. Its comprehensive range of professional digital marketing services includes search engine marketing and optimization, website design and development, and digital display advertising.

iNet Media understands client concerns and makes them its own. Unfortunately, most agencies outsource their work and use outdated processes or deceptive tactics that does more harm than good. They lack the proficiency and knowledge to align with industry trends. This deteriorates content grading and the website user experience and lowers organic traffic, keyword ranking, and a client’s domain authority.

With the spirit to innovate ingrained in its DNA, iNet Media continually adopts best practices through training and certifications, conferences, and seminars with industry leaders to help clients sidestep traditional approaches in the industry and optimize their online presence. By drawing upon over 230 years of cumulative industry experience, it develops compliant, faster websites with high-quality content that answers the audience's questions. This helps increase organic traffic and lead generation for clients.

By becoming an extension of clients' teams, iNet Media builds a strong relationship with them, giving them a thorough understanding of their industry and audience and the competitive opportunities that exist. A strategy is then developed for individual projects, and clients are encouraged to ask questions and clarify their execution plan and timelines.

“We are well-equipped to cultivate strong relationships with our clients while gaining a deeper understanding of their industry and audience to deliver tailored solutions,” says Bradley Wood, managing partner at iNet Media.

Once the campaign is set up, iNet Media conducts high-level optimization by collecting data pertaining to consumer behavior and conversion activities. Monthly meetings are held to audit over 130 data points and review the marketing data, and improve the performance through KPIs. If issues are encountered, the team proactively pivots and explores alternative solutions, demonstrating agility and dedication to delivering quality service.

In one instance, iNet Media worked with a prominent builder in Calgary that was unhappy with the previous agency. Work was being outsourced overseas without proper oversight, and it failed to produce results. iNet Media developed a robust rebranding strategy to redesign their website to make it more Google-compliant and relevant to the target audience. As a result, the client’s generated leads increased from about 60 to over 620 per month within the same marketing budget.

With its deep-rooted industry expertise and commitment to delivering exceptional results, iNet Media has earned the distinction of being a premier Google Partner. It is committed to complying with Google’s ever-changing regulatory norms. One such recent development is that Google Analytics 4 (GA4) is replacing Universal Analytics this year. To this end, iNet Media has made a shift to running both Universal Analytics and Google Analytics to facilitate seamless migration to GA4 and prevent clients from losing data.

We are well-equipped to cultivate strong relationships with our clients while gaining a deeper understanding of their industry and audience to deliver tailored solutions

“There's no exact science to determine what works best for a client. The solution lies in having the right website, effectively bringing across the right message, and having an expert team executing the marketing strategy. With this approach, we boast an unbeatable client retention rate,” says Wood.

At the roots of its excellence is its full-fledged team of UX designers, full-stack developers, paid search specialists, content developers, project managers, and search engine optimization experts. They understand the intrinsic elements of Google ads and other product lines, making iNet Media a top player in the industry. It has won many awards for its performance, designs, and solutions and gained the patronage of over 250 North American brands.

Constantly vetted by Google for the necessary certifications, iNet Media continues to maintain a high level of proficiency and adapt to industry trends and standards.